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The end of MarTech.
Meet the Marketing OS.

Models fine-tuned on your data. Agents that run your marketing. One platform to steer it all.

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A live illustration of Mithra's marketing loop: tasks for many customers appear in sequence, capturing leads, unifying profiles, engaging customers, learning preferences, detecting churn risk, and re-activating. It shows the platform running end to end.

Autonomous campaigns
Win-back · high-LTV churn risk
Agent active
Analyzing segment
41,067 users · 1:1 personalized by the model
Acquisition
Paid media optimization
Optimizing
Blended ROAS4.2×▲
CAC$38▼ 12%
Monthly spend$700K
Paid Search$284K · 5.1×
Paid Social$198K · 3.8×
Programmatic$142K · 4.4×
Affiliate$76K · 6.2×
Mithra shifted $52K from Paid Social → Affiliate this week (+0.4× blended ROAS).

A prompt is sent to Mithra's M1 agent, which reasons, plans, and builds a customer winback journey on a canvas.

Lifecycle
Win-back journey · churned users
Building
M1 Agent
Journey builder
|

Mithra's unified customer graph: profile and event counts tick live as data syncs from connected sources.

Customer Data Platform
Unified customer graph
Syncing
Unified profiles4.21M
Events / mo1.81B
Sources5 live
Connected sources
AI audience builder
|Generate

Mithra Analytics: standard BI reporting alongside AI-discovered cohort insights.

Analytics
Revenue, retention & segments
Updated live
Standard reporting
Revenue
$23.7M
▲ 18%
Retention
91%
▲ 4pt
Avg LTV
$619
▲
Repeat-purchase by week
Conversion funnel
Stage-to-stage drop-off▼ biggest leak
Mithra · AI-discovered cohorts
Model
Mithra M1
Production

Your dedicated reasoning model, fine-tuned on first-party data, proven strategies, and live industry patterns. Optimized for marketing decisions, not generic chat.

Context window128Ktokens
Training signal2.4Bevents fine-tuned
Accuracy lift+41%vs base model
Inference280msp50 latency
Decisions / day9.4Mnext-best-actions
Last fine-tune3dago · continuous
SegmentationNext-best-actionCreative generationBudget allocationForecasting
Built by the team behind the martech you already run

Mithra's four disciplines (Acquisition, CDP, Lifecycle, and Analytics) shown as cards linked to an orbital diagram.

Marketing, unified
Four disciplines. One intelligence.
You set the vision and creative direction. Mithra handles the rest, from acquisition to retention, on a shared understanding of every customer.
Acquisition
Consultative strategy paired with custom-tuned algorithms to optimize ad spend.
Lifecycle
Agent-driven marketing automation, powered by custom fine-tuned models.
CDP
Managed ETL pipelines that fuel your fine-tuned models and unify customer data.
Analytics
Model-generated insights and custom full-stack reporting.
Acquisition
Lifecycle
CDP
Analytics
OUTCOMES

Value you can measure,
and value you keep.

Trust & reliability

Enterprise-grade by design.

Mithra is built for the world's most demanding marketing organizations: secure, private, and accountable from the first touch. Your data and your customers stay yours.

Trained in your environment

Models are fine-tuned inside your own infrastructure. Your data never leaves your control.

Private by default

A dedicated model per customer. No shared training, no first-party data crossing between businesses.

Provable impact

Every agent runs with holdout control groups and full observability. Results are always measurable.

Guardrails you control

Set the strategy, budgets, and constraints. Agents operate only within the boundaries you define.

Built to enterprise standards SOC 2 Type II GDPR CCPA SSO / SAML
FAQ

Questions, answered.

Mithra connects with your tool of choice and provides the intelligence layer: a custom-trained model and specialized self-learning agents that sit on top of what you already run.
No. Most of our customers come to us with a full martech stack already in place. You can keep it and have Mithra slot into the gaps, or migrate fully from day one. The choice is yours, and you can move at your own pace.
General models are trained on the public internet and know nothing about your customers. Mithra is fine-tuned on your first-party data inside your environment, so it understands your audiences, brand, and history, and it operates through agents purpose-built for marketing rather than a generic chat box.
Most customers are live in weeks, not quarters, because Mithra works with the data and tools you already have. Because every agent runs against holdout control groups, you see measurable impact from the first campaigns rather than waiting on a long integration.
Less than a typical platform migration. Our team handles model fine-tuning and agent configuration with you, so you are not handed a tool and left to figure it out. You set the strategy, budgets, and guardrails; we do the technical lift.
Yes. Mithra is trained securely in your own environment, so your data stays yours.
Mithra is priced around the value it creates, not the volume of data you push through it. We scale with you as you grow rather than penalizing you for sending more. We will walk through specifics based on your stack and goals when we talk.
Mithra is currently available to a limited set of enterprise partners. Contact us for early access and we'll be in touch.

Start where you are.
Scale when you're ready.

Add the AI layer your current stack is missing, then graduate to one platform built for it. Request early access and see what an AI-native Marketing OS can do.

or see the product tour →

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